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Trade Show Display Ideas For Your Booth

Ideas for trade show booths

Your booth display is one of your most powerful weapons at a trade show, so you’ll want to make sure that you wield that weapon wisely. A booth display draws the eye before a trade show attendee even sees the person at the booth. It’s not unusual for companies to spend thousands, even millions of dollars on a modular display, truss display or tension fabric display. Before you devote your entire budget to an expensive display, take a few minutes to think of other things you can do to make your booth display more effective at a trade show.

Use the Past as Your Prologue

Look at the types of booth displays that companies similar to yours have done in the past to get an idea of what’s effective and what’s ineffective. Don’t attempt to copy their ideas, but instead take note of what made the displays so effective and recreate a similar effect for your table display. Some of the most successful booths have used multimedia presentations, so think of incorporating those with your displays. Computers, televisions, music and projects have also been proven to be effective booth display tools.

Hire a Professional

Consider hiring a professional model to post at the sides of your booth who will engage trade show attendees as they pass by and hand out free samples or product information. These professional individuals know how to market your company and get people interested in your business. If you’d rather not use a flashy and expensive banner display to attract passersby, having a well-trained professional is a good alternative.

Engage Trade Show Attendees

Allow attendees to interact with your trade show display. Have games, live demonstrations, touchscreens were passersby can interact with new products and other incentives to gather a crowd around your booth and get them interested. Think about giving away free gifts that are related to your product and be sure your business card is included with the prize and that your logo is displayed on the bag the free gift comes in. People love getting free gifts and they love telling other people where they got their free gift. Let attendees do your marketing for you.

Bigger Sometimes is Better

If you’re going to one of the larger trade shows, you’ll want to get a pop up display to match the grand scale. The more impressive and majestic the display is, the better it will be for you and your company. It’s recommended that you work with a professional to design the perfect booth rather than go at it alone and risk potentially wasting thousands of dollars. While such a magnificent booth will undoubtedly be expensive, it could possibly pay for itself with all of the new business that you attract and with all of the old business that you manage to hold on to.

Know Your Market

Something else that will help you determine what your booth display should look like is knowing who your target audience is. If your audience is more technologically inclined, have a booth display with digital displays, tablet computers and other kinds of cutting-edge technology. If your target audience is a bit simpler when it comes to technology, you’ll want a more subdued display that still manages to capture the eye.

Put in an abundance of time and thought when it comes to your trade show booth in order to have a successful and enjoyable experience for yourself as well as your company. If you aren’t having fun, then neither are the attendees who stop by your booth.

Happy Customers

  • Melissa Hesson     Daniel Mechanical

    I recently placed a short notice order with Monster Displays and Patty and Lea went beyond expectations to meet my request. The banner they made turned out great and we couldn't be happier! Thank you Monster Displays!

  • Lissette Correa     NHCLC

    Monster Displays were absolutely incredible! I had a last minute request of which they went out of their way to meet. The display was done quickly and professionally. They were constantly keeping me posted of the updates and guaranteed me quick delivery and they surely kept their promise. Our display was very much complimented on and was easy to carry and was absolutely beautiful! Thank you. I would not have made it without you. You guys are the BEST!

  • Jess Hurwitz     Fleet Weather

    Monster Displays is awesome! I fully recommend using them for all of your trade show and expo needs. I have used them 3 times over the last year for fast-track, last-minute projects and everything worked like clockwork and came out better than expected. I am really very impressed with them. Plus their prices are great! They have handled all of my normal and my special requests perfectly and have made the whole process very smooth and easy A big thank you to John Godwin and Patty Jones for making my most current project a huge success - thanks for all of your help and special attention to ensure my deadline was met! Cant wait to use you guys again and again and again!

  • Shirley Archambault     Kleenoil Filtration

    Our recently purchased booth has been extremely easy to assemble as well as storing. The booth is of high quality and well manufactured. I would like to thank the Monster Display team who went out of their way to ensure we would have our product for an important trade show. Thank you all for your wonderful customer service and equally wonderful display.

  • Ed Goeters     EPI Use Labs

    We needed a rush shipment on a new graphic panel display. The Monster team worked with me to assuaged my anguish and made sure my order was delivered on time and looking sharp. Thanks Monster!

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Monster Displays is the leading online source of innovative display solutions for your trade show, event, or promotional marketing strategies. With more than 14 years of successful experience building displays and exhibits, we help power your show with top quality products, superior service, and value prices.

At Monster you will find the most visionary exhibit designs at great prices. Our online store boasts a comprehensive collection of trade show displays for every taste and budget. Whether you need a small table top display, a standard 10x10 pop-up display, a banner stand, or the flexibility of a modular trade show system, Monster Displays offers the right solution. In fact, we work with a winning combination in-house production and brand-product distribution to guarantee your complete satisfaction.

We invite you to enjoy the convenience of working with our team of exhibit enthusiasts and graphic design experts. We are ready to become your right-hand in your exhibit marketing efforts, to help you find the best display for your brand and your budget.

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