Trade Show Exhibit Design in the Post-Covid Era
The power of face-to-face meetings to generate new discoveries and relationships have made trade shows and exhibitions a preferred marketing strategy. Now that vaccination is opening the way to overcome the Covid-19 pandemic, convention centers and meeting halls can go back to business. What can exhibitors do to excel in this interim era, to offer a safe environment for visitors while giving brands choice and creative freedom? Here are three basic guidelines to get you show-ready in the new normal.
Space-Out your Space
Promote social distancing
You can still create a welcoming environment in your booth while maintaining social distance. The layout and design of your exhibit properties can be strategically designed to be attractive and open. A less-is-more approach will be best in terms of booth staff and product display.
Guide with signage
signage and flooring contribute to a positive experience. These visual
indicators help guests navigate your space with safety in mind. Think graphic
inlays in your carpet,
floor graphics, or AV equipment to invite attendees to
Designate entrances and exits for
exhibit spaces can be redesigned to emulate a voyage, walking visitors through
a designated journey in a one-way flow that promotes safety. By
incorporating the flow into your marketing message, you can make this a
Create Safe Zones
Divide and conquer
barriers and dividers will provide an added sense of protection for visitors,
making your booth more engaging. Integrate them into your exhibit design
with a variety of materials, shapes and printing to compliment your brand.
Encourage safe interaction
face-to-face Covid friendly by designating meeting spaces that are open but
separate from the general traffic. By incorporating AV equipment, you can
make product presentations fun and secure.
Bring in the rest of the staff
Interactive kiosks allow additional team members zoom-in from home for more in-depth
conversations with qualified visitors. This hybrid option allows attendees
to physically interact with products and samples.
Facilitate face masks
Face coverings will continue to be a first-line protection against Covid. Make
them part of your marketing strategy, as colorful branding for your team, and a
useful give-away for your clients to enjoy back home.
Easily accessible hand sanitizing
Sanitizing stations are the epitome of the new normal, especially at temporary
environments like trade shows and events. These are perfect branding
opportunities to complement your exhibit and communicate your commitment to
Contact our team of exhibit experts today, to help you get trade show ready. We can assist in selecting accessories to convert your existing booth into a Covid-friendly space. Or we can help get you started with a brand new display, whether for purchase or rental. You can chat, email or call us today, and claim 2 FREE hours of exhibit design.