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The proper way to bring in business at a trade show



Winning Techniques To Bring In Business At A Trade Show

Trade shows are a time for businesses to market themselves, gain new clients, reveal a new product and to just have a good time with like-minded individuals. Not everyone has the same objective in mind when they attend a trade show, but there are a few fundamental ideas that should be kept in mind in order to have a successful trade show no matter what your reasons are for attending.


Put Your Focus Where It Belongs

Some companies attend trade shows with the intention of protecting their market turf and showing other companies who’s boss. Instead of taking this approach, it’s better to see trade shows as an investment and a time to maintain old relationships and build new ones. Have a clear objective of why you’re attending the trade show before you start ordering table top displays and digital banner stands. Knowing what you hope to get out of attending a trade show will help you know what kind of supplies you need to bring and the type of display you’ll need to put together.

Remember That it’s Quality, Not Quantity

While thousands of people may attend a trade show, you don’t have to make all one thousand attendees your new clients. It’s better if you focus on making an honest connection with the individuals who stop by your banner stand. Spend time and answer their questions and get them just as excited and interested in your company as you are. Make sure that you know what kind of clients that you’re really trying to bring to your company and focus on them rather than trying to draw the attention of individuals who may or may not be interested in your type of business. A good idea to attract your target audience with a minimum of effort is to send out a blast email or have a marketing campaign in the weeks leading up to the trade show. Those who are truly interested will come to you.

What’s New?

If you have a new product, be sure to have it on hand at the next trade show for your existing customers and so that you can entice new customers. If the product is still in the prototype phase, you can still showcase it on a pop up display or a panel display. With current technology, you can also give the audience a digital demonstration of your company’s new product. If you don’t have any new products to show, think about promoting an existing product that has yet to be featured. The bottom line is that you want to show your existing customers and clients that you’re constantly trying to develop new innovations for them.

Let Attendees Interact With Your Product

Tablet computers and sophisticated touch screens have made it easier than ever for you to let trade show attendees interact with your products. Everyone enjoys feeling like a kid at Christmas with a brand new toy. While there’s nothing wrong with just showing your new product, allowing someone to actually get their hands on the new product and test it out creates a new kind of excitement. Think about having a trade show booth of nothing but touch screens where attendees can test out your new product.

Trade shows are one of the best opportunities that companies have to successfully accomplish a number of goals in a short amount of time. Make sure that you don’t waste your golden opportunity.

Happy Customers

  • Melissa Hesson     Daniel Mechanical

    I recently placed a short notice order with Monster Displays and Patty and Lea went beyond expectations to meet my request. The banner they made turned out great and we couldn't be happier! Thank you Monster Displays!

  • Lissette Correa     NHCLC

    Monster Displays were absolutely incredible! I had a last minute request of which they went out of their way to meet. The display was done quickly and professionally. They were constantly keeping me posted of the updates and guaranteed me quick delivery and they surely kept their promise. Our display was very much complimented on and was easy to carry and was absolutely beautiful! Thank you. I would not have made it without you. You guys are the BEST!

  • Jess Hurwitz     Fleet Weather

    Monster Displays is awesome! I fully recommend using them for all of your trade show and expo needs. I have used them 3 times over the last year for fast-track, last-minute projects and everything worked like clockwork and came out better than expected. I am really very impressed with them. Plus their prices are great! They have handled all of my normal and my special requests perfectly and have made the whole process very smooth and easy A big thank you to John Godwin and Patty Jones for making my most current project a huge success - thanks for all of your help and special attention to ensure my deadline was met! Cant wait to use you guys again and again and again!

  • Shirley Archambault     Kleenoil Filtration

    Our recently purchased booth has been extremely easy to assemble as well as storing. The booth is of high quality and well manufactured. I would like to thank the Monster Display team who went out of their way to ensure we would have our product for an important trade show. Thank you all for your wonderful customer service and equally wonderful display.

  • Ed Goeters     EPI Use Labs

    We needed a rush shipment on a new graphic panel display. The Monster team worked with me to assuaged my anguish and made sure my order was delivered on time and looking sharp. Thanks Monster!

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Monster Displays is the leading online source of innovative display solutions for your trade show, event, or promotional marketing strategies. With more than 14 years of successful experience building displays and exhibits, we help power your show with top quality products, superior service, and value prices.

At Monster you will find the most visionary exhibit designs at great prices. Our online store boasts a comprehensive collection of trade show displays for every taste and budget. Whether you need a small table top display, a standard 10x10 pop-up display, a banner stand, or the flexibility of a modular trade show system, Monster Displays offers the right solution. In fact, we work with a winning combination in-house production and brand-product distribution to guarantee your complete satisfaction.

We invite you to enjoy the convenience of working with our team of exhibit enthusiasts and graphic design experts. We are ready to become your right-hand in your exhibit marketing efforts, to help you find the best display for your brand and your budget.

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